Natalie Wakeling started her career
as a global plus size model in 1994.
From Ford Models in New York, to proudly
modeling some of the best of Australian
plus size labels.

Transitioning from model to designer, her philosophy comes from a very personal place. Natalie prioritizes the fit, structure, and quality of each garment in her range.

Natalie is passionate about designing denim that fits all women’s bodies. Women should never have to wear men’s jeans, or ill-fitting denim, due to a lack of options for diverse bodies.

Women have told us they love the technology behind our denim because they finally have a pair of jeans that suits them. This fuels our commitment to creating timeless styles with a size range that caters to our customers’ diversity.