A Brands Purpose Is The Key To Customers Understanding Your Business.
Do you know why you exist? Why should a customer consider you? Being niche specific helps tap into the exact area you can help. Define why your solution completely solves your targets problem.
A powerful brand statement lays out the system on how a company intends to change the world for the better. Its purpose is to bring customers and culture together in the pursuit of that intention. It’s a statement of belief, of hope, of promise.
𝐼𝓂𝓅𝑜𝓇𝓉𝒶𝓃𝓉 𝑅𝑒𝒶𝓈𝑜𝓃𝓈 𝒯𝑜 𝒦𝓃𝑜𝓌 𝒴𝑜𝓊𝓇 🎯 .
1️⃣ You won’t have to deal with second guessing clients, if you have the exact solution for your market there will be no problem.
2️⃣ you will have a clear understanding of your potential destination. Customers will be able to hold you accountable to a promise. “Your mission statement”
Whats The Difference Between ‘Vision’, ‘Purpose’ and ‘Mission’?
Purpose is the ‘Why’ you exist: Why do you deserve a position within your market ? how can you benefit your customers and clients?
Vision is ‘Where’ of where you want to get to: What are your goals within your business? When do you want to reach there? Where is… “there”?
Mission(s) are the ‘What’ of you should do to get there: What steps will you have to take in order to achieve it? How long will it take? Where do you start?
Brand Purpose Examples From Well Known Brands.
Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
Starbucks: “Our mission: to inspire and nurture the human spirit — one person, one cup and one neighbourhood at a time.”
Google: “To organize the world’s information and make it universally accessible and useful.”
Coca-Cola: “To refresh the world…To inspire moments of optimism and happiness.”
Walmart: “Saving people money so they can live better.”
Zappos: “Delivering Happiness.”
QUESTIONS TO CONSIDER:
- Why do you do what you do?
- Who does it help long-term & short term? And why?
